Pablow has always been an international company and for more than 20 years I’ve been a well-traveled global citizen. That’s really long for a guy like myself who looks 30 years old, am I right? With our company’s key personnel scattered across the globe, I’ve found a couple of resources and tools that help keep our business running as smoothly as possible.
- Google Calendar: It shouldn’t be a surprise that the ultimate productivity company, Google, made the list, but I’ve found that many people have yet to discover the true possibilities of their Calendar application. Personally, I use the calendar app to keep my meetings and events in order, remind me of tasks that need to be completed throughout the day, and to determine the best times in my schedule for a break … which usually doesn’t ever happen!
- Calendly: I know, I know, I just suggested a calendar application for the first productivity tool on the list, but I use Calendly for something entirely different. I’ve been using Calendly as a simple and easy way to schedule meetings with clients, prospects, contractors, and external business partners. The application is simple to use with a sleek external and internal-facing design. When using the tool all I have to do is select a pre-determined type of meeting and dates that I’m available and the tool will email the other party to set up the meeting for me. On their end, customers and prospects only see the time slots that I am available for the specified dates. Once a meeting time is selected then we both will receive a confirmation email from the app.
- Google Analytics: As a retargeting company pursuing customers via online ad buying, we use Google Analytics in combination with Google AdWords in an attempt to maximize our ROI. While a lot of what we do using Google Analytics is confidential to the company, I can say that my favorite capability of the application is being able to discover and experiment with what words are driving traffic to our websites and white label websites.
- Crowdfire: In order to manage our social media I used Crowdfire for a while, and Pablow’s marketing intern has continued to use the application for monitoring our Twitter account. The application comes in handy when it comes to following/unfollowing accounts with the idea that we want to provide and receive value to our community on social media. It also is helpful for sending automatic direct messages to followers almost immediately after they follow, which our company receives a lot of through Twitter, but we are unsure how professionals feel about these messages. Runner up in the social media category is Hootsuite for scheduled posting to Facebook, Twitter, and Instagram!
- Upwork: As we spoke about in our previous blog “The People Power of Pablow” our needs as a growing company are too large to cover with internal talent, but seemingly too small to warrant hiring another employee. To solve our problem we use many online independent contractors, each with their own area of specialty that provides Pablow with the best quality of skills. Upwork does a great job at helping you hire talent even if you have never done so before, and when it comes to selecting a contractor the website even recommends contractors that are within your price range and have the experience to complete your project successfully.
- GitHub: This application allows our programming team to work on our technology improvements and fixes simultaneously. Teams could use the online program in a variety of ways, but generally our team uses it to post fixes or new projects, creates steps to achieve our end-goal, assigns responsibility for each step to a team member, and marks the step as done so the rest of the team can see their progress. A huge benefit of this program is the transparency and ability to hold others on your team accountable for achieving their goals and adding to the technology.
DISCUSSION – Please Share Your Opinion in the Comments Section Below
What do you think of the accounts that send automated “Thank you for following me” messages to all of their followers? Is it professional or unprofessional to do so? If we were to have an effective message to followers, what should it say?
What productivity tools do you use to enhance your chances of success as an entrepreneur?