The Hidden Agenda of Interning at Pablow

Introduction

“The CEO of the company was telling me about the things he enjoyed doing when he was my age.” Ask yourself, how many interns are able to say they had the opportunity of working alongside their CEO every day? It would be great to say a large number of interns have that opportunity, but realistically speaking that is not the case. When I was in the interview process for an internship at Pablow Inc. I did some research to get an overview and was not too impressed. I was not impressed because I realized they were a small startup founded in 2015 that had just 3 employees and when googling “Pablow”, Miley Cyrus kept appearing as the first link. My mindset changed completely once I started the internship.

 

Refurbishing Corporate Culture

This internship was full time summer internship; however, I did not have to be in the office by 8 a.m. or 9 a.m. (even though I was, because I’m a morning person). The culture here at Pablow allows you to manage yourself as long as job duties were done in the required time period. Imagine being told you get to manage yourself, I tried my best to respect that privilege and never show up as if I just rolled out of bed. We were allowed play music and there was always a bit of fun involved throughout the week. It was nice being able to have a laid-back environment, but more than anything it was a learning experience for me. When you treat people right and provide a unique working environment, you’ll find that they enjoy going to work. Throughout the period of my internship there was not one day where I didn’t want to go to work, I was ready to see what was in store for the day. Along with these fun perks it also led me to understanding how I can be a leader by respecting the self-management privilege I was given.

 

Be a Leader

I was fortunate to have worked on projects for Pablow where I was able to lead them in the way that I thought was best. One of the things I remember was when Steve, CEO of Pablow said, “Whoever suggests something, make sure you’re the one to lead.” It’s difficult to learn when you are being micro managed or being help step by step. Look at it as a child, if you try to keep them from getting hurt every moment, they will never learn. When Dylan, VP of sales and marketing, assigned my projects for the summer I felt overwhelmed. I was two days into my internship and already had been assigned projects that would last me the whole summer. There were five projects assigned, and I had complete control from beginning to end. I set timelines, determined the approach and led team meetings to complete the projects. This taught me how I should not fear to take initiative and set a standard for others to follow.

There are many traits and characteristics that describe a leader. Leaders are able to find a balance in certain situations, listen to others, and ask questions. “He who asks a question is a fool for five minutes, he who does not ask a question remains a fool forever.” I tried not to ask odd questions for the most part, but because I have little to zero knowledge about the travel industry there were a lot of questions that I had to ask my team members. Of course, to them it was probably old news, but they were very helpful and motivated me to learn more. You can never stop learning, no matter what the subject is. This led me to learning tools that I can use in the future.

 

Figuring out the tools

There are many software tools that businesses utilize that students don’t have the opportunity to learn since everything you need to know for your career apparently is in a textbook. In this internship, I was able learn and eventually use software tools that I had no experience with for business purposes. This was a fun learning experience seeing how a business can use tools such as Survey Monkey, MailChimp, Canva, and Asana. The best part of all this is that this business is a start-up, you can make it what you want it to be. These projects are an ongoing process, which I believe is great because you can see the improvement. For example, I was developing a customer satisfaction survey, which I predicted I would have done in two days or so. I was wrong, there’s more to it than just listing a couple questions on a survey. I had to look at it from two different viewpoints; the goal was to develop a survey efficient for the customer and valuable for Pablow. It took some time and toying around to understand these different software tools, but there was always help from team members if needed. When I first arrived at Pablow, Dylan made it clear that at Pablow things would be transparent. This provided me with a sense of comfort knowing that there would be honesty, which is great to have when it comes to working with others.

 

Conclusion

Growing up there were movies or television series where interns were seen taking lunch orders, filing documents, or cleaning. Fortunately, it seems like that stigma has been buried (at least with Pablow) and interns are learning and being compensated. I can honestly state that not once did I have to go get coffee for Steve, and I spent my time learning and contributing to Pablow. I am very fortunate to have had the great opportunity of working alongside talented individuals such as Steve, Dylan, Jay and Michael. The freedom I was given allowed me to take initiative and determine how valuable I can be as an individual. I was fortunate to have obtained such a great, motivating and fun learning experience. The beginning was a bit overwhelming, but with time, patience, and confidence it all ended just fine with many successful completed projects. I’m happy and fortunate to say I interned at a startup company rather than a corporate firm. This is an experience I would not trade for anything else and I hope to keep supporting the startup community in any way possible.

How to Increase Vacation Rental Bookings: Creating A Sense of Urgency

This is the third and final part of a series focusing on strategies and tactics that can help vacation rental managers and hosts increase their conversion rate among guests who are non-committal, comparing properties or “just browsing”. Each part of the series will introduce a new strategy or tactic and show you how it could play out for a vacation rental property manager in a simplified scenario. If you have missed part one (“Following Questions with Questions”) or part two (“The Expect to Book Mentality”), it is recommended that you check those out.

 

IN THEORY

Creating a sense of urgency starts with the qualifying questions that were covered in the first part of this series. Questions that will help property managers determine the budget, time, interest and need of a potential guest, can also help urge the guest to take action.

If property managers propose open-ended questions, guests will then have to explain why they are qualified to stay at the property, which in turn will increase the guest’s desire to book. The most powerful question to pose asks the potential guest to explain why they desire or even need to stay at a particular property.

Other commonly used tactics that can help create a sense of urgency include scarcity, time restraints, fear of missing out, responsiveness appeal, pulling away and making it difficult to book.

Scarcity and time restraints work because they put the potential guest in a difficult situation that often results in a decision to make a reservation. The two tactics can be particularly effective when combined together, or adjacent to a way that they can pull out of the reservation if they change their mind.

Property managers that can effectively target a potential guest’s fear of missing out (FOMO) are also incredibly effective at converting on-the-fence guests. The final push to book could alternatively come from a reward for making a decision, which could be anything from a giveaway during their stay to a small discount if they book directly and immediately.

The riskiest and potentially most effective tactics work against the natural instincts of most hospitality industry professionals. The first is to get an offer in front of a guest, but before they accept pulling the offer away from them, appealing to their desire to have something they can’t get. The other option is to make it more difficult to book than usual, for example with an application fee or a mandatory phone screening, which makes guests feel as if they earned the booking rather than simply receiving the booking.

 

IN PRACTICE

Scarcity and Time Restraint: “With the summer being our busiest season and new bookings coming in for our properties every few hours, I can only hold this property for a day without a reservation. Would you like to reserve it now so I can ensure that you will be able to stay there when you visit us later this year?”

Fear of Missing Out: “We are so excited for the upcoming music festival, especially with the awesome headliner. I heard they are amazing! Would you like to book our property now so we can make sure you have a comfortable place to stay when you arrive?”

Rewarding a Decision: “If you book today we can throw in a welcome basket with some of your favorite beverages. What types of beverages do you prefer?”

Pulling Away: “Thanks for your interest, but I’m not sure that our properties are the right fit for your needs. We specialize in luxury properties in high-traffic locations, which sound like it might not be right for your group.”

Be sure to check out part one and two of this series to determine potential strategies and tactics that you can use to improve the occupancy of your vacation properties and bottom-line profitability.

 

ABOUT THE AUTHOR

Dylan DeClerck is the VP of sales and marketing at Pablow, a travel insurance technology provider and broker that works with vacation rental property managers to offer vacation rental travel insurance to their guests hassle-free and in a matter of minutes. The company is based in Iowa and provides travel insurance to more than 25,000 vacation rental properties in the United States. Dylan is also the executive director of a non-profit that teaches athletics to at-risk youth.

How to Increase Vacation Rental Bookings: The “Expect to Book” Mentality

This is the second part of a three part series focusing on strategies and tactics that can help vacation rental managers and hosts increase their conversion rate among guests who are non-committal, comparing properties or “just browsing”. Each part of the series will introduce a new strategy or tactic and show you how it could play out for a vacation rental property manager in a simplified scenario. If you have missed part one (“Following Up Questions with Questions”), it is recommended, though not required, that you give it a read.

 

IN THEORY

Inbound inquiries in the vacation rental industry come at varying levels of decisiveness. It’s easy for property managers to book the reservation for guests who have already made up their mind, but it’s often difficult to convince those that have yet to decide to book. While a property manager needs to approach each of the preceding situations differently, their mindset should be the same regardless. They should “expect to book”!

When property managers expect the potential guest will book their vacation with them it’s apparent in their guest communications. Suddenly the wording is more helpful, positive and confident instead of pushy or uncertain, which makes a huge difference for guests.

Obviously there will be some potential guests who decide to travel elsewhere or stay with another local accommodation, but the best property managers don’t let this get to them or affect their mentality that the next potential guest will book with them.

 

IN PRACTICE

Poor Wording: “Hello, I remember a couple of weeks ago we spoke about your family trip to Utah in July and I was wondering if you and your partner had made a decision about what kind of accommodation you would be staying in. By the off chance you haven’t made a decision yet, we would appreciate it if you would take a look at our property.”

Improved Wording: “Hello, it’s good to speak with you again! Our team is busy gearing up for a busy summer season and we are so excited to be opening up our property to so many families. I know that you said you were looking for a week in mid-July and I wanted to get your final selection of a date before we’re completely booked. Do you have an exact date that will work best for your family?”

To put this mentality into practice for your vacation rental or property management company start by writing down five positively framed sentences that you can use in your guest communications. This blog post was inspired by and based off of Bill Guertin’s article “The Secret, Subtle Language of Winning Sales Calls”.

Also be sure to check out part one and three (which was previewed in this blog post) of this series to determine potential strategies and tactics that you can use to build around the “expect to book” mentality.

 

ABOUT THE AUTHOR

Dylan DeClerck is the VP of sales and marketing at Pablow, a travel insurance technology provider and broker that works with vacation rental property managers to offer vacation rental travel insurance to their guests hassle-free and in a matter of minutes. The company is based in Iowa and provides travel insurance to more than 25,000 vacation rental properties in the United States. Dylan is also the executive director of a non-profit that teaches athletics to at-risk youth.

How to Increase Vacation Rental Bookings: Following Questions with Questions

This is the first part of a three part series focusing on strategies and tactics that can help vacation rental managers and hosts increase their conversion rate among guests who are non-committal, comparing properties or “just browsing”. Each part of the series will introduce a new strategy or tactic and show you how it could play out for a vacation rental property manager in a simplified scenario.

 

IN THEORY

Whether a potential guest reaches out via email, website message or phone call it’s extremely important that the reservationist is fully prepared to quickly answer their questions about the vacation rental property. Every hour an inquiry goes unanswered the chances the guest will book the property decrease! Because of this property managers should monitor their messages, know potential questions guests might ask, and save responses in a FAQ document to improve future response times.

In addition, while answering the guest’s questions it’s important that the reservationist follows up with their own open-ended questions to determine if the guest is really worth their time. Potential guests are qualified when they have the right budget in mind, are truly interested in the vacation rental or area, and are in need of an accommodation similar to what is offered. Additionally it’s good to ask a few questions about the potential guest and their upcoming trip as a way to build rapport.

If the potential guest is truly on the fence there will be a point where they stop responding to emails or they say something on the phone that indicates they are not ready to commit. At this conjuncture it’s the company’s job to listen to their concern or objection, clarify their point to ensure understanding, empathize with their concern, give a genuine response and then ask if the response was appropriate.

 

IN PRACTICE

Guest: “Hello, I had a chance to check out your property online and would like to determine if I could rent out just a portion of the space for a three-day weekend?”

Manager: “Hello Guest, thanks for reaching out! Right now we only allow guests to rent out the whole property as the room units are all connected to the main living space. Is there a reason that you might only need a portion of the space for your trip?”

Guest: “I’m traveling to the area for work with another colleague, so we only really need two rooms.”

Manager: “I see the dates you’re traveling. Do you plan to attend the local film association conference in just a few weeks? My partner and I love to watch independent films and thought of attending ourselves!”

Guest: “Yes it is! Glad to hear that you’re also interested in independent films. I’ll be releasing my first feature film at the festival. Unfortunately I think I’ll keep looking for another place in the area given your accommodation just seems too big for us.”

Manager: “So you’re saying your primary concerns are the size and comparative cost of the accommodation?”

Guest: “Yes.”

Manager: “I understand that because we can host larger groups the cost of our property seems a bit more than other smaller accommodations, however because of our location right across from the festival you’ll save money on transportation and we can lower the cleaning fee if you will only be staying in two of the three private rooms. Does that sound fair?”

Be sure to check out part two and three of this series to determine potential strategies and tactics that can help you close a sale similar to the one above and book more guests.

 

ABOUT THE AUTHOR

Dylan DeClerck is the VP of sales and marketing at Pablow, a travel insurance technology provider and broker that works with vacation rental property managers to offer vacation rental travel insurance to their guests hassle-free and in a matter of minutes. The company is based in Iowa and provides travel insurance to more than 25,000 vacation rental properties in the United States. Dylan is also the executive director of a non-profit that teaches athletics to at-risk youth.

The Best Time to Visit all 50 States

 

Pablow Infographic

 

*In the event that a state had more than one best time of year to visit, I chose to map the month that best fit with surrounding state patterns. To read more you can find the article we referenced for this data here. *

Have you ever wondered where else your potential guests are looking for vacation properties besides your area? We set out to determine the best time for tourists to book a vacation rental accommodation in every state.

To determine the best time of year for tourism in each state we considered multiple factors including temperature, number of tourists and popular seasonal destinations as we collaborated with property managers across the nation. With all of this information we produced a color-coded map, indicating the best month out of the year to visit each state.

Notice the lack of popularity among winter months! Besides Nevada, Colorado and Louisiana the winter months are not well represented on our map. In Nevada, the holiday season is popular, but the best time to visit is actually as the holiday crowds begin dwindling. Colorado is popular during winter months because of its booming ski/snowboard industry. Louisiana’s peak month is when the streets are packed during Mardi Gras celebrations every February.

September is the best time of year for tourism in 13 states, making it the most popular month for travelers. This trend is largely borne from the mild weather and popularity of sports during that time of year. Not only is the temperature not as hot as the summer months, but also the weather hasn’t yet made the full transition to fall making it the perfect time to enjoy a football or baseball game.

The best time to visit most Midwestern states (North Dakota, South Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin, Illinois, Michigan, Indiana, Ohio) is either immediately before or after July. With extremely hot and humid summers in comparison to the rest of the year, it makes sense that tourism falls as the heat rises.

Take Minnesota for example, while the temperature rarely surpasses 95°, the state’s dew point during the hottest days of summer causes sticky, thick air that prevents people from enjoying the outdoors. At its highest, Minnesota’s summer dew point reaches 80% making 90° feel like 110°. As a native Minnesotan, I would have to pick August as our best month for tourism. With summer temperatures tapering, it’s perfect weather to enjoy a day out on the boat or a long summer night sitting by the bonfire.

Do you agree with what we determined was the best month to visit your state? Tell us what you think!

 

How to Make Your Company More Enjoyable

“We have three innate psychological needs—competence, autonomy, and relatedness. When those needs are satisfied, we’re motivated, productive, and happy.”
― Daniel H. PinkDrive: The Surprising Truth About What Motivates Us

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Daniel Pink pictured alongside his best selling book Drive.

As Pink explains in his book Drive: The Surprising Truth About What Motivates Us, there are a few innate psychological needs that must be filled to generate satisfactory and enjoyable work.  However, once those psychological needs are filled, what separates the most enjoyable companies from those that only provide above average levels of satisfaction and happiness?  This blog post will explore and try to answer the question: “How do I make my company more enjoyable for everyone?”

“A Day Without Laughter is a Day Wasted”

At Pablow, doing things in a way that is enjoyable is one of our key tenants that motivate our actions.  Even if we are on a roller coaster ride as a start up in the insurance industry, we recognize that the journey should still remain fun.

Why do we value being happy, laughing a lot, and enjoying our work?  Enjoyable work, happiness and laughter all provide significant physical, mental and social benefits.

Laughter alone helps you feel good by releasing endorphins that fight stress and provide an almost immediate benefit.  It also helps relax you muscles for up to 45 minutes at a time, with exception of your mouth muscles, which can actually hurt if you laugh too hard.  Been there and have almost cried from laughing too hard!  Laughter improves your resistance to disease by increasing infection-fighting antibodies and immune cells and by decreasing stress hormones.  It can protect your heart by improving blood flow and blood vessel functioning.  Laughter helps dissolve disagreements between people if it’s shared and both parties agree to put their problems behind them.  It surprisingly has also been shown to help adults with short-term memory.

Put simply … you can’t afford to not have people laugh at work.  If you value your employees and their happiness, then you need to make the commitment to integrate humor and enjoyable situations into your company culture.

One great story about how humor and laughter were embraced in the company culture comes from Delta Air Lines.  A couple of years ago a frequent flyer complained to the CEO that a flight attendant was joking around in her safety briefing, which the flyer considered a very serious procedure.  Instead of apologizing, the CEO told the frequent flyer that he was sorry to see him leave the airline, because humor was a key part of their company culture and thus he stood behind his flight attendant’s right to laugh and help others laugh.  Today Delta Air Lines has further embraced this humor by incorporating it into their pre-flight safety videos that both deliver an important message and have some fun in how they present it – I’d definitely recommend taking a look.

delta-airlines-80s-in-flight-safety-video-2

Delta safety videos went as far to include 80’s icon and TV star, Alf!

But What Can I Do?

So a happy, laughing, satisfied, productive and motivated workplace is great, but what can most small to medium sized companies in the vacation rental or tech industries do to embrace these values?

The first and easiest step is to begin to laugh at yourself, and model the kind of behavior that you want everyone else to embrace.  You can also find friends, hire employees, and build professional relationships within your community with people that you enjoy being around.

Teams can be more enjoyable if you push everyone to be spontaneous and encouraging of humor.  This can be as complex as surprising the team with tickets to a comedy show next Friday evening or as simple as telling jokes as you leave the office and sharing funny videos with the rest of your team.  As funny as jokes can be, make sure to keep them positive and not a roast of anyone in particular, as that could have just the opposite effect desired.

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Don’t conform to typical networking rules – ask daring and novel questions that encourage interesting conversation and funny stories.

At networking events or job interviews ask people what they enjoy doing instead of about their job and encourage them to tell you a funny story, but you should also be prepared with a funny story of your own to share with them.

Laughter is Contagious

Regardless of how you make your organization more enjoyable for your staff, laughter and happiness is contagious.  Try just one of the tactics mentioned above and let us know how it works for your organization.  We’re interested to learn how it goes!

The Newest Vacation Rental Necessity

Introduction

Have you heard of post-sale travel insurance?  The new concept is quickly becoming a vacation rental necessity for vacation rental retailers, property managers, and software providers.  In the next three minutes I guarantee that you’ll understand post-sale travel insurance and some of the ways it can help your vacation rental company meet your goals, obtain more profit, and build better relationships with your guests.  In addition, we’ll explore a few of the more popular reasons why guests purchase post-sale travel insurance.

What Is Post-Sale Travel Insurance?

Travel insurance is a common way to protect guests from the risks of travel, and most professionals in the vacation rental industry understand how it works.  Post-sale travel insurance, on the other hand, is new and different from any other travel insurance products.  The primary differentiator is that it can be sold after the booking and final payment date all the way up until 24 hours before the start of the guest’s trip, which benefits both guests and hosts.

post-sale-image

What Can Travel Insurance Do For Your Vacation Rental Company?

Post-sale travel insurance offers vacation rental companies an additional revenue stream without having to invest any resources, which means that all of the money generated is pure profit.  One software provider estimated that travel insurance could increase their profit per booking by up to 35% and that property managers could increase their profit per booking by 7%.

increase-profits-35

Guests love a seamless online purchase process, so finding a travel insurance website that fits your brand and is easy for guests to use is the key to earning additional revenue.  Some companies will even help you create a customized travel insurance website free of charge and in a matter of minutes.

Post-sale travel insurance is incredibly popular with property managers, because it allows them to protect the long term relationships with their guests.  Any travel insurance that prevents guests from purchasing insurance after the final deposit date inherently limits which guests it will cover. What you want is a policy that can be offered to guests up until just before the start of their trip.

Insurance companies are often known as heavily regulated and difficult to work with.  However, post-sale travel insurance is just the opposite since it eliminates the need for insurance licensing and signing a contract.

What Can Travel Insurance Do For Your Guests?

Many guests find that post-sale travel insurance provides them with peace of mind when traveling, a rare occurrence for most guests.  Furthermore many guests are used to staying in hotels where cancellation conditions are very generous, in comparison to the strict cancellation conditions of vacation rentals.

worry-less

Post-sale travel insurance claims happen most frequently due to guest injury or illness.  Purchasing post-sale travel insurance helps guests protect against accident and medical expenses during their trip, and also protects against emergency medical evacuation.  Even if guests have a pre-existing condition, they can purchase a valid policy if it is bought within 20 days after their trip deposit is made.

Post-sale travel insurance is also extremely valuable in case of injury, illness, job loss, or a myriad of other covered reasons that might cause a guest to cancel all or a portion of their vacation rental reservation and/or trip.  By purchasing travel insurance the guest immediately transfers all of  these cancellation risks to the insurance company.

How To Get Post-Sale Travel Insurance

The best place to begin offering post-sale travel insurance is through www.pablow.com, which will allow you to create a customized travel insurance wpablow-splashebsite in just a matter of minutes without the licensing and contracts as mentioned above.  The website they provide is completely free and their affiliate fees are competitive with the rest of the industry.  Post-sale travel insurance can be yours in no time!

No One Will Read this Blog: How the Internet Killed Content!

For the past couple of years in digital marketing the narrative has largely been the same: “Content is King!”  All businesses from large corporations to small non-profits were told that they should manage their audience effectively, advertise when necessary, but above all else never compromise frequent content!  Not only is this now false, but we tell you what your number one priority should be in digital advertising for 2017.

It’s said that content can increase you search engine rankings, generate more social media views, drive potential clients to your website, and generate free publicity for your brand.  This is all true!  However, this only works if your content is unique and different than the rest of the Internet and people actually care about what you have to say, which are both significant barriers for companies of all sizes.

As a result of marketers pushing every company for more content, the Internet and our social networks have become inundated with very similar written and visual content that provides very little novel value to readers.  No one could possibly read all of the interesting content on their newsfeed!  The effect of this problem is that content no longer becomes a differentiator for companies; it’s simply a requirement for digital marketers that doesn’t carry very much weight.

We are seeing a regime change in the social media and digital marketing sphere.  Content is no longer King!  It has been replaced by engagement, which shows to be much more effective in building relationships and providing value to clients and cohorts alike.  It’s incredibly important that we change our focus toward reacting to posts, pictures, videos, and more by commenting, sharing, retweeting, liking, favoriting, following, and subscribing.

Changing the direction of our efforts from creating content to engaging with others and their content will take time, but those that embrace it first and see the value in building these online relationships within their social network can expect to see much better growth compared to competitors who subscribe to the old regime of digital marketing.

Questions?  Ask our company’s digital marketing expert and engagement specialist: Dylan DeClerck – dylan@pablow.com.

What a Week at VRMA!

national-logo

This time last week we were a bunch of excited conference rookies ready to debut our innovative new products to the vacation rental industry at the VRMA National Conference in Phoenix, AZ.  One week later we still feel excited, but this time because of a great experience at VRMA 2016 and lots of business success.

Our booth, featuring a putting green and game that we called “Putting with Pablow”, perfectly reflected our company personality.  It was exciting, fun, a little different than most other booths, competitive and led to easy conversations.  Looking back on the environment we were able to create with a simple golf game, both Steve and Dylan concluded that it was a huge success and something worth repeating at future conferences.

Outside of meeting with people at our exhibition booth, Dylan’s favorite part was networking with VRMA members including those who managed properties and those who were vendors.  Specifically he enjoyed talking and dancing with people on the dance floor during Saturday evening’s event.  Steve also enjoyed networking, but the biggest benefit of the conference in his perspective was being able to talk with system providers in the vacation rental industry to determine how we might solve important insurance challenges.

Looking back at some of our funniest moments.  Dylan was mistaken for a 16 year old.  Dylan put a video on Facebook Live during the exhibition times and talked with the same person later that evening for 15 minutes before realizing it was the same person.  Steve’s accent was mistaken for everything but Australian, even by other Australians.  I’m sure there are many more good stories given how many times we laughed, but these are the ones that stuck.  I’m sure we will have plenty of more stories from future VRMA conferences, as we are extremely excited to be going back!

Interested in learning more about Pablow?  Reach out to Dylan DeClerck at dylan@pablow.com!

Live VRMA Blog: October 18th

Today was the final day of VRMA’s 2016 National Conference in Phoenix, Arizona.  We recap our experience and talk about what’s next for the company.

MORNING KEYNOTE

Similar to yesterday morning, all of the attendees started this morning in the main ballroom listening to the keynote speaker.  While yesterday’s keynote was brought in from outside the industry, this morning’s keynote was delivered by industry veteran Mary Lynn Clark from Wyndham Vacation Rentals.  Mary Lynn shared the following key messages with the audience:

  1. Customers want unique experiences (not just products), on-demand service that is fast and easy, to be heard, and have companies react to them
  2. All service companies need to put the customer first by delivering exceptional customer experiences, using technology to enhance the experience, and managing their experience
  3. Personal service is about making the customer feel like they’re doing business with a human, not a company

Despite the fact that these lessons were intended for an audience of vacation rental managers, I feel as though they apply to a majority of service-based companies.

 

BREAKOUT SESSIONS

In keeping with the theme established early in the morning with our keynote, our team had the chance to attend multiple sessions covering technology’s role in the vacation rental industry and how to use technology to maintain a personal touch with customers.  These sessions allowed Pablow to better understand the industry and how we can better serve our customers in a technology-based business model.  The most important insight that we walked away with is that vacation rental managers are looking for technology solutions that have great functionality, efficiently solve their problems, and doesn’t change their current business processes.

EXHIBITION

We spent most of today on the exhibition floor making as many possible connections with vacation rental professionals.  The best part of the exhibition process was meeting with people who had genuine problems that they needed solved and figuring out the best possible solution.  It helped us realize that we are not in the business of insurance or technology, when it comes down to it, we are in the business of solving problems.

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The Pablow, Inc. booth was consistently filled throughout the day, making this picture a rare moment when it was not filled with people.

Our team worked incredibly well all conference with Dylan doing an excellent job drawing attendees into the booth to play golf and look at the travel insurance websites we could deliver.  Steve did a superior job connecting with the people on a personal level and answering a lot of the technology questions for property managers.  Our insurance experts, Wendy and Amanda, did a great job of networking with potential business partners and going through the policy details with interested property managers.

The individual strengths of the team allowed us to reach our objectives for the conference of obtaining numerous new business partners and taking the next step toward WORLD-WIDE INSURANCE DOMINATION!!!  Although there’s still plenty of work to do on the second objective.

That’s all from Arizona!  See you next year VRMA!