How to Increase Vacation Rental Bookings: Creating A Sense of Urgency

This is the third and final part of a series focusing on strategies and tactics that can help vacation rental managers and hosts increase their conversion rate among guests who are non-committal, comparing properties or “just browsing”. Each part of the series will introduce a new strategy or tactic and show you how it could play out for a vacation rental property manager in a simplified scenario. If you have missed part one (“Following Questions with Questions”) or part two (“The Expect to Book Mentality”), it is recommended that you check those out.

 

IN THEORY

Creating a sense of urgency starts with the qualifying questions that were covered in the first part of this series. Questions that will help property managers determine the budget, time, interest and need of a potential guest, can also help urge the guest to take action.

If property managers propose open-ended questions, guests will then have to explain why they are qualified to stay at the property, which in turn will increase the guest’s desire to book. The most powerful question to pose asks the potential guest to explain why they desire or even need to stay at a particular property.

Other commonly used tactics that can help create a sense of urgency include scarcity, time restraints, fear of missing out, responsiveness appeal, pulling away and making it difficult to book.

Scarcity and time restraints work because they put the potential guest in a difficult situation that often results in a decision to make a reservation. The two tactics can be particularly effective when combined together, or adjacent to a way that they can pull out of the reservation if they change their mind.

Property managers that can effectively target a potential guest’s fear of missing out (FOMO) are also incredibly effective at converting on-the-fence guests. The final push to book could alternatively come from a reward for making a decision, which could be anything from a giveaway during their stay to a small discount if they book directly and immediately.

The riskiest and potentially most effective tactics work against the natural instincts of most hospitality industry professionals. The first is to get an offer in front of a guest, but before they accept pulling the offer away from them, appealing to their desire to have something they can’t get. The other option is to make it more difficult to book than usual, for example with an application fee or a mandatory phone screening, which makes guests feel as if they earned the booking rather than simply receiving the booking.

 

IN PRACTICE

Scarcity and Time Restraint: “With the summer being our busiest season and new bookings coming in for our properties every few hours, I can only hold this property for a day without a reservation. Would you like to reserve it now so I can ensure that you will be able to stay there when you visit us later this year?”

Fear of Missing Out: “We are so excited for the upcoming music festival, especially with the awesome headliner. I heard they are amazing! Would you like to book our property now so we can make sure you have a comfortable place to stay when you arrive?”

Rewarding a Decision: “If you book today we can throw in a welcome basket with some of your favorite beverages. What types of beverages do you prefer?”

Pulling Away: “Thanks for your interest, but I’m not sure that our properties are the right fit for your needs. We specialize in luxury properties in high-traffic locations, which sound like it might not be right for your group.”

Be sure to check out part one and two of this series to determine potential strategies and tactics that you can use to improve the occupancy of your vacation properties and bottom-line profitability.

 

ABOUT THE AUTHOR

Dylan DeClerck is the VP of sales and marketing at Pablow, a travel insurance technology provider and broker that works with vacation rental property managers to offer vacation rental travel insurance to their guests hassle-free and in a matter of minutes. The company is based in Iowa and provides travel insurance to more than 25,000 vacation rental properties in the United States. Dylan is also the executive director of a non-profit that teaches athletics to at-risk youth.

The Six Best Productivity Tools for International Entrepreneurs

INTRODUCTION

Pablow has always been an international company and for more than 20 years I’ve been a well-traveled global citizen. That’s really long for a guy like myself who looks 30 years old, am I right?  With our company’s key personnel scattered across the globe, I’ve found a couple of resources and tools that help keep our business running as smoothly as possible.

THE TOOLS

1. Google Calendar: It shouldn’t be a surprise that the ultimate productivity company, Google, made the list, but I’ve found that many people have yet to discover the true possibilities of their Calendar application.  Personally, I use the calendar app to keep my meetings and events in order, remind me of tasks that need to be completed throughout the day, and to determine the best times in my schedule for a break … which usually doesn’t ever happen!
2. Calendly: I know, I know, I just suggested a calendar application for the first productivity tool on the list, but I use Calendly for something entirely different.  I’ve been using Calendly as a simple and easy way to schedule meetings with clients, prospects, contractors, and external business partners.  The application is simple to use with a sleek external and internal-facing design.  When using the tool all I have to do is select a pre-determined type of meeting and dates that I’m available and the tool will email the other party to set up the meeting for me.  On their end, customers and prospects only see the time slots that I am available for the specified dates.  Once a meeting time is selected then we both will receive a confirmation email from the app.
3. Google Analytics: As a retargeting company pursuing customers via online ad buying, we use Google Analytics in combination with Google AdWords in an attempt to maximize our ROI.  While a lot of what we do using Google Analytics is confidential to the company, I can say that my favorite capability of the application is being able to discover and experiment with what words are driving traffic to our websites and white label websites.
4. Crowdfire: In order to manage our social media I used Crowdfire for a while, and Pablow’s marketing intern has continued to use the application for monitoring our Twitter account.  The application comes in handy when it comes to following/unfollowing accounts with the idea that we want to provide and receive value to our community on social media.  It also is helpful for sending automatic direct messages to followers almost immediately after they follow, which our company receives a lot of through Twitter, but we are unsure how professionals feel about these messages.  Runner up in the social media category is Hootsuite for scheduled posting to Facebook, Twitter, and Instagram!
5. Upwork: As we spoke about in our previous blog “The People Power of Pablow” our needs as a growing company are too large to cover with internal talent, but seemingly too small to warrant hiring another employee.  To solve our problem we use many online independent contractors, each with their own area of specialty that provides Pablow with the best quality of skills.  Upwork does a great job at helping you hire talent even if you have never done so before, and when it comes to selecting a contractor the website even recommends contractors that are within your price range and have the experience to complete your project successfully.
6. GitHub: This application allows our programming team to work on our technology improvements and fixes simultaneously.  Teams could use the online program in a variety of ways, but generally our team uses it to post fixes or new projects, creates steps to achieve our end-goal, assigns responsibility for each step to a team member, and marks the step as done so the rest of the team can see their progress.  A huge benefit of this program is the transparency and ability to hold others on your team accountable for achieving their goals and adding to the technology.

DISCUSSION – Please Share Your Opinion in the Comments Section Below

What do you think of the accounts that send automated “Thank you for following me” messages to all of their followers?  Is it professional or unprofessional to do so?  If we were to have an effective message to followers, what should it say?

What productivity tools do you use to enhance your chances of success as an entrepreneur?

The Waiting Game

This blog is meant as a follow up to Steve Sherlock‘s article “License to Thrill!”  It is recommended, though not necessary, that you read the article before continuing as it provides context for the following discussion.

INTRODUCTION

When Pablow Inc. began as a company in the United States we had a vision of rapidly transforming the landscape of the insurance industry by eliminating complexities and inefficiencies that are so prevalent throughout the industry.  What we did not know is how many of those complexities and inefficiencies we would have to deal with first to try to accomplish our goals (e.g. licensing, legitimization, compliance etc.).  After a couple of years with headquarters in the United States and offices in Australia, we have come to the conclusion that working in the insurance industry can sometimes feel like a waiting game.

RULES OF THE GAME

1. You may only participate in the game after receiving licensing in each US state for each type of insurance offered in that state, which will cost your company tens of thousands of dollars.
2. When you want to begin the game and have everything arranged to start, be prepared to wait a significant amount of time before you may actually initiate the first turn.  The amount of time to wait depends on the players, their background, and a variety of unidentified variables, but be assured that this time can not be lessened.
3. Once you’ve begun the game you may only advance with the most cautious of moves, as any one mistake can revert you to the starting point.  Your opponents and teammates must also play this way, which means that it will take a long amount of time to complete any one move, much less a series of moves.
4. Once players begin the game it takes longer to develop relationships with other non-players who are cautious about the intentions of players.
5. Verbal strategy is the quickest way to initiate execution of a plan, but beware that putting moves in writing is almost always required and will take an unexpectedly long amount of time regardless of the type of plan.
6. The rules of the game may be changed at any time, and players are expected to react immediately or may face a loss of turn if they play outside of the new rules.

PLAYING THE GAME (Startup Companies)

Now that we’ve covered just a few of the most important rules to the waiting game, it’s important to know how to play the game.  For this you will have to rely on your experience alone due to the complexity of the insurance industry, and for those without previous experience be prepared to build it quickly or face yourself playing another game.

Although the waiting game is difficult to manage, particularly for new players, there is hope.  The first important game strategy is to find a sponsoring company whose key performance indicators are linked to your success, in other words they need you!

Once you’ve developed a relationship with a sponsor it’s critically important you continue to move your game piece toward the finish line with regular conference calls and tight timelines, because you want to get into the market as soon as possible.  Within the last year, I’ve experienced a project being killed off at the last minute after six months of preparation because someone decided we were a competitor to their organization; a fate that might’ve been avoided had I better communicated the benefits of our distributor relationship.  Instead of working with the company to distribute their product to a niche market, we entered a partnership with one of their competitors, which will help us ensure we serve a new market niche.  Based on my experience and knowledge of other entrepreneurial ventures, I can confidently say that by getting your product to market you’ve reached a major checkpoint in the waiting game.

The game can be won, but it will take time and will be incredibly difficult for even the most resilient players.  At Pablow, Inc. we’ve been through many situations working with insurance companies that have been psychologically uncomfortable, but as we persist we’ve realized that there’s a sense of thrill that comes with preparing our gameplay strategy in order to advance ourselves toward the finish line.

A NOTE TO THE GAME MAKERS (The Insurance Industry)

“An idea does not survive because it is better than the competition, but rather because the person who holds it has survived.” ~ Taleb

It’s important that you look at startup companies as partners, rather than as competition, when they present new ways to solve old problems.  If you find that you have similar goals and values, then it’s easiest for the players if you provide the rules of play, but otherwise let them decide on a gameplay strategy.  This is primarily because startups are worried about timeliness, especially with technology companies, and when larger companies intervene in the process it tends to delay technology and project completion.  As a rule, entrepreneurs should be given more freedom to solve problems, because they can often get it solved more quickly than the bureaucracy inherent at larger corporations.

Finally, I strongly suggest you consider working with startup companies in the future as your problems need solutions.  If insurance companies embrace entrepreneurial partnerships then they may divert their work from business as usual to an innovative solution that they would not otherwise have thought of or been able to take advantage of.  You never know how an innovative group of entrepreneurs might solve your most complex and persistent challenges.

Small Company, Big Responsibility

INTRODUCTION

While most college students are going to end up working their summers for the parks and recreation department as an assistant manager, for the local pool as a lifeguard, or in the best scenario for a company as an intern in their field of study; few will get the opportunity to lead a department, determine company strategy, or work on their own schedule.  The one opportunity you have to make a real difference for an organization is surprisingly an option that few students apply for, an internship with a startup company.

This blog will cover the intern experience of one of Pablow Inc.‘s most recent hires, Dylan DeClerck, who was hired to lead the company’s marketing efforts this spring and has continued to work for the company this summer.  Among the projects Dylan has helped lead for the company include developing and implementing a content strategy, developing and using sales materials to contact prospective business partners, creating new processes for marketing efforts, implementing a CRM system, directing the work of freelancers, and revamping social media strategies.

DYLAN

“This spring I had an excellent experience working for Pablow Inc. and CEO, Steve Sherlock, on all of our marketing efforts.  What I enjoyed most about my internship was 1) the flexibility of my work schedule, 2) the autonomy of my work tasks, and 3) importance of my efforts on the direction of the company.

1. FLEXIBILITY

During my internship this past semester I was taking a full course load of 18 credits and traveling eight hours every weekend to play professional ultimate frisbee, a big passion of mine.  Luckily, Steve gave me the flexibility to set my own schedule and work hours as long as it was approximately 10-15 hours per week.  After some discussion, we decided that it would work best in my schedule if I worked 6-7 hours per week in the office each Tuesday, and the rest of the work time I could simply report every two weeks so Steve could input it into the payroll system.

Besides a flexible weekly schedule, Steve was incredibly accommodating with my full academic schedule.  In fact, the week before finals I worked just a few hours and the week of finals I didn’t work at all so I could focus on my tests and projects.  While not all startup companies may be as accommodating as Pablow, I think that a majority of small companies understand the importance of certain personal commitments and are more than accommodating when it comes to flexible working arrangements.

2. AUTONOMY

In addition to flexibility, I enjoyed the autonomy that working for a small company provided.  In a small company, not only is it unrealistic for managers to micromanage all of the intern’s tasks, it’s detrimental to the organization as a whole because work never gets done!

An example of an autonomous project was when I developed and used sales materials to contact prospective business partners.  At the beginning Steve and I sat down to cover our objectives for the project and potential approaches to achieve our goals, but after a short time of planning and introduction the rest of the project was mine to handle.  First I began writing our sales materials using information I had learned in sales classes and based on my research of the vacation rental industry.  After I had written the script I ran it by Steve and laid out our approach to contact travel system providers and retailers.  Once I had his approval, I spent two weeks reaching out to partners using our sales and marketing materials, and successfully brought on new business partners.  The best feedback I received from Steve that made my efforts feel worthwhile was that my work had “helped prove that this business concept could be a reality.”

Looking at how much autonomy I was given says a lot about the trust Steve had in my abilities to market his product to our target market, and because of the internship’s structure I can say that I successfully completed a lot of important projects for the organization.

3. IMPORTANCE

I alluded to this in the previous section, but working for Pablow gave me the chance to work on some incredibly important work.  Did it create some pressure that I needed to perform at a high level?  Sure it did, but Steve made sure the pressure was always manageable and kept my projects moving in the right direction.

I felt the most pressure within the first couple of weeks of my internship when I was asked to essentially lay out the marketing direction and strategy for the entire company.  This challenged me to think outside of the box and use my limited experience to develop the best plan of attack for the company.

At the end of my internship I will be able to say I’ve done so many great things for this organization, and that it was an experience well worth my time.  Are there challenges of working for a small company?  Yes, of course there are, but I wouldn’t give up this experience to work for any other company or any other CEO this spring.”

Licensed to Thrill! How an Insurance Startup Became Licensed in 50 States.

While thinking of some titles for this article the first one that came to mind was: Walking with dinosaurs. I know that it’s a bit rude to refer to the insurance industry as being older than the Stone Age, but it many respects it fits their outdated technology and systems, not least the process of becoming licensed here in the US. Alas we settled on something a more affirmative, “Licensed to Thrill!” Given this is the emotional outcome we aim to elicit when consumers engage with next generation insurance technology. To realize this vision however, we first needed to become licensed throughout every state in the US. Here is my story …

Let me start by saying ignorance really is bliss! If I had known what I was in for, I am pretty sure I would have pivoted the business model. My ignorance led me forward to roadblock after roadblock, and after significant investments of time (more than 10 months) and money, I realized I had to keep going. In a way this is the entrepreneur’s equivalent to a gambler’s experience of “just one more roll of the dice and I’ll win it all back”.

IT BEGAN WITH AN IDEA … AND AN ACCELERATOR

My brother, Des, and I shortly after arriving in Des Moines

In February 2015 my brother, Des, and I were accepted into the inaugural Global Insurance Accelerator (GIA), in Des Moines, Iowa. At that point I had no idea where Iowa was and had never even heard of Des Moines. When people ask how I ended up in Des Moines I retort, “I took a wrong turn at Albuquerque.” The GIA is one of the very first insurance-focused accelerator programs; leveraging Des Moines’ reputation as one of the three big insurance cities in the US, to host the program.

Surprisingly, Des Moines is actually a pretty nice city, except for the bitter cold winters (at least from an Australian’s point of view). My brother arrived a few days ahead of me to set things up, and on my first day in Iowa it was -20 degrees Celsius (that’s around 0 degrees Fahrenheit). Despite the awful cold weather, we survived the winter but I vowed never to spend another winter in Iowa.

As part of the accelerator I had the chance to speak with a licensing lawyer who told me if I “solicited, sold and negotiated” insurance then I needed to be licensed. But what did that really mean?

THE FIRST OF MANY TESTS

I came to the simple conclusion that I would have to sit for the property and casualty insurance exams and after that our business would be compliant in no time at all. So I bought some study material online and thought how hard can these exams be? After three days of study I went to the exams and failed both with a 68%, needing to reach a 70% to pass. Doh! Not deterred, I purchased more online training material including practice exams and studied this time for more than 70 hours in a single week and passed with flying colors, averaging 84%.

After passing both exams on May 30th I called the Iowa Insurance Division to find out how to register my exam results and was told that I needed a social security number (SSN), which of course I didn’t have yet. This was a serious problem because you only have 90 days to submit exam results and get the license, and failure to do so on time means you have to do the exam again. I had until August 27th to solve this problem and get my license.

A LOT OF WORK FOR A NINE-DIGIT NUMBER

First, I tried to apply for a SSN at the Social Security office in Des Moines, but they told me that unless I was a refugee, I’d need a valid work visa. Luckily we had already incorporated a company and received some funding, which was going to be essential given our company needed to sponsor my American work visa.

To obtain a work visa I hired an immigration lawyer who helped me put the application together – which was a massive effort, requiring employment contract, education record, several rounds of application documents and finally a trip to Mexico for my visa interview.

Why Mexico? Well you can’t apply for the visa while actually in the US, so I needed to go to another country. I first tried to schedule an appointment in Canada, but the next available appoint was in mid-October and I only had until August 27th to submit my exam results. Another option was going back to Australia, but that would have meant flying 20 hours each way. After a little research, I found out that I could go to Mexico City instead and do the interview there. I also used the trip as an opportunity to brush up on my Spanish skills.

I scheduled my interview for August 19th, which gave me eight days to pass the interview, obtain my visa, return to the US, obtain a SSN, and turn in my exam scores. Needless to say I needed everything to run in a smooth manner. Luckily the interview went well and I got the verbal approval, as all my documents were very well prepared.

A photo of the pyramids I took while visiting Mexico to obtain my visa

Normally you have to wait about a week before you can pick up the visa, though I was able to apply for the fast track process and was told to come back in two days time. I went back to the US Embassy on August 21st and without any problems had the visa nicely stamped in my Australian passport just in time for my departing flight.

On the plane back to Iowa I began to worry about how long would the SSN application take. First thing August 24th I went to the social security office where a lovely lady helped me complete the application. Even though the SSN normally would be issued and posted within a week, after telling her my predicament about the deadline just three days from now, she assured me I would be able to pick it up ahead of time. On the August 26th with just a day to spare before I would have had to redo the insurance exams, I brought my license exam results, the application and my SSN into the Iowa Insurance Division and that afternoon I was the proud owner of a property and casualty Iowa insurance license. Just in the nick of time! Shortly thereafter I applied and was approved to become the designated responsible person for our company’s Iowa entity insurance license.

IT ONLY GETS HARDER

My first of many insurance licenses I received in 2015

As it turned out obtaining a visa, SSN, and license in Iowa was the easy part! In order to sell insurance to all US citizens and residents I had to apply to the other 49 states and Washington DC for non-resident licenses, for both our company and myself.

I began the application process online, but there were around 30 states that also needed a travel insurance certification that Iowa did not require. For all of these states I had to submit paper applications, passport copies, my new SSN, and checks totaling thousands of dollars. Luckily a letter from Iowa Insurance Division stating that I was qualified to sell travel insurance via my property and casualty license, was included in all applications, which made the process easier for a majority of the states.

For a number of states I needed to establish a business in their states before I could get a license. This required me hiring a registered agent in those states and applying for a Certificate of Authority for our company to operate there.

The states that were the most difficult to work with included New York, California, and Virginia. In New York they rejected my application because I had included a comma in the business name. I used Pablow, Inc. and they said I should have used Pablow Inc. Hence they rejected my application twice for really minor problems. Additionally to sell in New York (but also Hawaii and California) our company also needed to be licensed in accident and health insurance. Once again I hit the books for about 2 straight weeks of preparation and passed the accident and health insurance test with 88% accuracy.

California was challenging not just because of the accident and health insurance requirement, but also because their travel agent license cost over $4,000, whereas the other states were generally between $100 and $300. Similarly, in Virginia your business registration costs $25 for every 10,000 shares your corporation is eligible to issue. Pablow, Inc. had only issues around 170k shares, but it was eligible to issue 1M shares and therefore had to pay over $2,000 just to register as a business, whereas in the neighboring state of North Carolina this cost just $180.

THE HARD WORK PAID OFF

As of March 2016, Pablow, Inc. is finally fully licensed and appointed by three insurance carriers to sell insurance in the United States! While I certainly couldn’t have expected the challenges that an insurance entrepreneur would face when trying to get their business off the ground, it makes our business model stronger and shows our commitment to alleviating the industry’s technology problems. In the scheme of things, what we’ve achieved with licensing is really only a warm up, our ‘license to thrill’ if you like. Now the genuinely difficult part begins of building and scaling a value added business that brings the travel insurance supply chain into the age of data and machine-based personalization.

Delivering one of Pablow’s pitches for the Global Insurance Accelerator

If you are looking to go through this same process I’d suggest you take a look at these resources: the National Association of Insurance Commissioners’ website, the online National Insurance Producer Registry, Sircon Solutions, Pearson Veu, State Based System and A.D. Banker. Oh, and a good therapist! Also be sure to remember that this is a journey and not an event, so you will need to be patient and roll with the punches!

2016’s Most Prevalent Travel Risks

Approximately 10% of all American travelers purchase some kind of travel insurance before they leave for a trip, and with higher travel risk than ever before this makes a lot of sense for many travelers.  In fact, more travelers should consider purchasing travel insurance before leaving for their final destination, especially if they are traveling to a higher risk country as determined by International SOS.  The three primary reasons people cite for purchasing travel insurance include to have peace of mind, to protect against unexpected risks, and to protect their financial investment.

What potential risks do travelers face?

1. Flight cancellation: Oh no!  You’ve arrived at the airport, but are suddenly aware as a large group gathers by the gate that weather conditions are not optimal for flying.  As your flight gets delayed seven times over the next five hours you realize that you’ve beat all of the Angry Birds levels on your iPhone and already missed your next connecting flight.  You feel a knot in your stomach when you finally become convinced that you will not be leaving for your destination today, and you know that tomorrow’s flight will likely be full of travelers who were also unable to get on your flight today.  As you check with the stressed desk worker she tells you that you’ll not be able to make it to your destination for another three days.  Great, your entire trip is ruined!  Every frequent flyer has been through a scenario similar to this one, but  how frequent are flights cancelled?  In 2014, the US Department of Transportation reported through the Bureau of Transportation Statistics that a decade-high 6.05% of total flights were cancelled.  While the percentage of flights cancelled usually ranges between 2% and 4.5%, it is impossible to know what years are going to have worse weather so travelers must plan for the worst.
2. Trip cancellation: It’s the Friday before you leave for a spring break vacation to Cancun, Mexico and everyone is incredibly excited to get out cold weather and into the sun.  Unfortunately, one of your children comes home from school not feeling too well and by their bedtime it becomes apparent that they need to visit the emergency room.  After a trip to the ER the doctors note that your child has a contagious viral infection that will likely make them feel horrible for the next three days and will be contagious for at least a week.  Say goodbye to Cancun and hello to bed rest for the next week.  Given that people are sick for an estimated five days per year, there’s a good chance that at least one family vacation in your lifetime will be threatened by illness.  Unfortunately children are even more susceptible to sickness due to their school environment.
3. Medical emergency: Almost all insurance plans fail to cover medical evacuation or extensive care in foreign countries or international waters.  This means that in order to receive proper care for medical emergencies you will have to pay thousands directly out of pocket.  This is particularly an issue with the Zika virus right now.  The best way to protect yourself against the Zika virus is to avoid areas where the mosquitos are carrying the disease, but secondarily protect yourself by purchasing insurance that allows you to be medically evacuated from the country you are traveling to.  See the below map highlighting areas with active Zika virus transmission (up to date as of 4/18/2016) and visit the Centers for Disease Control and Prevention for an updated map of areas affected.
4. Stolen valuables: As a world traveler I’ve dodged this problem with my family twice.  The first situation I can remember was when my family visited Barcelona, Spain more than 10 years ago.  While shopping in a busy tourism district my father was bumped from behind and felt someone brush against his back pants pocket.  Fortunately he had put his wallet in his front pocket earlier in the day and avoided the pick pocket attempt.  In Barcelona alone, it’s estimated that 6,000 of these pick pocket incidents and thefts occur each day.  Another time in Cancun, Mexico my family was shopping in another busy high-end tourism district (hopefully you can see the trend here) and my father realized that he did not have his wallet in his back pocket anymore.  Distressed, he prepared to call the police and credit card companies, but before he had the chance to do so he decided to check his backpack and realized that he simply forgot that he moved it into a pocket of his backpack earlier in the day.  To best protect yourself against pick pockets stealing your passport, identification, valuables, and money follow these tips and remember that they are professionals. In the world’s ten largest markets alone, it’s estimated that more than 1,000,000 incidents occur every year, including many on travelers and tourists.
5. Cancellation to avoid terrorism: If a terrorist incident occurs in a city or location where you are planning to travel to and no longer feel comfortable with your plans you shouldn’t have to choose between your safety and losing a large amount of money.  The most recent example affecting many American travel plans were the Paris terrorism attacks in November of 2015.  With terrorist attacks on the rise in a post-9/11 society insuring your trips against terrorism is becoming even more important and popular among travelers.

Although these are just five of the possible reasons a traveler may need to cancel their travel plans, there are many more risks that people assume when leaving their city, state, or country.  Pablow Inc. provides innovative insurance solutions to all of your travel risks and we would love to talk with you about how we can protect your trip.

Thank you for reading! #PABLOWPROTECTS